Our personalised products are based on 1,700+ tested formulations, adapted to suit your hair profile.
We do not formulate from scratch for each order, which allows us to ensure consistent performance, safety, and stability. See our terms and conditions for more details.

Unlike generic products, every personalised formula is tailored according to:

• hair porosity
• scalp condition
• hair concerns
• strand thickness
• chemical treatments
• styling habits

 Complete your hair profile assessment
 Your formulas are matched to your hair characteristics
 Your personalised routine is prepared (1-2 days) and shipped to you (2 – 5 days)

Hair products that work well for one person may not work for another.

True to Life™ personalised haircare considers the structural characteristics of your hair to create a routine that supports its natural balance.

True to Life™ is a South African plant-based personalised haircare brand focused on porosity-based and scalp-aware formulations.

Designed for all hair types and textures, this personalised conditioner is ideal for hair that feels dry, frizzy, tangled, or difficult to manage.

Particularly beneficial for:

• Made-to-match: Created just for you based on your hair assessment results
• Hair requiring targeted moisture or protein balance based on porosity
• Chemically treated, colour-treated, or heat-damaged hair
• Hair prone to breakage, split ends, or rough texture
• Those looking to improve softness, shine, and overall manageability without heavy coatings
• Scalp-to-length routines where the focus is on restoring healthy, smooth hair lengths

• Conditions and softens hair without heaviness or buildup
• Smooths the cuticle to reduce frizz and improve manageability
• Enhances slip for easier detangling and reduced breakage
• Restores moisture balance based on your hair porosity and condition
• Strengthens the hair fibre to improve resilience and elasticity
• Improves shine and overall hair texture from root to tip
• Supports long-term hair health when used consistently with your personalised shampoo
• Lightweight, plant-based formulation suitable for regular use

Apply a natural conditioner from the mid-lengths to the ends, avoiding the scalp. Also apply to the top of your head on the hair just away from your scalp. A lot of people struggle with frizziness and dryness in this area on top of the head.

Once applied, gently work the conditioner through your hair with a comb or a wet brush, ensuring even distribution.

When rinsing, use cool water to help seal the cuticles, lock in moisture, and enhance shine.

Low Porosity Hair

• After applying, but before rinsing, use a warm towel and wrap it around your head to help the conditioner penetrate the hair strands.
• Keep conditioner application lighter
• Use a slightly shorter conditioning time (3–4 minutes)

Medium Porosity Hair

• Standard conditioning time (5 minutes)

High Porosity Hair

• Leave conditioner 5–7 minutes

This personalised conditioner is formulated to restore and seal the hair fibre, not just coat it.

Using a plant-based conditioning system, the formula smooths the hair cuticle, reducing friction between strands and improving slip for easier detangling. This helps minimise breakage and mechanical damage during washing and styling.

Targeted ingredients are selected based on your unique hair profile, whether your hair needs deeper hydration, lightweight moisture, or protein reinforcement. By aligning the formulation with your porosity and condition, the conditioner improves moisture retention, strengthens weak areas of the hair shaft, and enhances overall hair structure.

The result is softer, smoother, more resilient hair that feels balanced rather than weighed down.