Our personalisation system can generate over 110,000 possible shampoo and conditioner formulations, adjusting ingredient selections and concentration levels to your individual hair and scalp profile.

We create each formula within our defined and tested formulation framework, helping us maintain consistent performance, safety, and stability. Personalisation happens within this framework, not through unrestricted formulation changes or ingredient substitutions. See our terms and conditions for more details.

Unlike generic products, every personalised formula is adjusted according to:

• hair porosity
• scalp condition
• hair concerns
• strand thickness
• chemical treatments
• fragrance preference

1️⃣ Complete your hair profile assessment
2️⃣ Your shampoo and conditioner formulas are calculated according to your hair and scalp characteristics
3️⃣ Your personalised routine is prepared (1–2 days) and shipped to you (2–5 days)

Hair products that work well for one person may not work for another.

True to Life™ personalised haircare considers your hair’s structural characteristics and your scalp’s condition to create a routine designed around your individual profile.

True to Life™ is a South African, plant-based personalised haircare brand focused on porosity-based, scalp-aware formulations.

Designed for all hair types and textures, this personalised shampoo is ideal for those experiencing dryness, frizz, breakage, dullness, or scalp imbalance such as oiliness, flaking, or sensitivity.

Particularly beneficial for:

• Made-to-match: Created just for you based on your hair assessment results
• Hair that requires targeted hydration or protein balance based on porosity
• Chemically treated, colour-treated, or heat-styled hair needing gentle repair
• Scalp concerns, including dryness, irritation, or excess oil production
• Anyone looking for a more tailored, ingredient-specific approach to hair care, rather than one-size-fits-all products

• Gently cleanses without stripping natural oils or disrupting scalp balance
• Custom-formulated to your hair porosity, scalp condition, and hair concerns
• Restores moisture balance while improving softness and manageability
• Strengthens the hair fibre to reduce breakage and improve resilience
• Enhances natural shine and smoothness without heavy buildup
• Supports a healthier scalp environment for stronger, more consistent hair growth
• Lightweight, plant-based formula suitable for regular use
• Free from harsh sulfates, silicones, and unnecessary fillers

Apply and Massage

Apply the shampoo to your scalp, not your ends, and gently massage it in using your fingertips. Focus on cleansing the scalp, where oil and product buildup accumulate.

Let It Sit

Let the shampoo sit for two to four minutes to let the natural ingredients work their magic.

Shampoo needs to sit on the scalp for the following conditions you selected:

• Thinning Hair
• Dry Scalp
• Oily Scalp
• Combination Scalp
• Dandruff or Flaky Scalp

Rinse the shampoo out with lukewarm water to maintain your hair’s moisture balance. If your hair needs it, use a second light shampoo to remove all impurities.

Use lukewarm water to rinse the shampoo out thoroughly. Avoid using overly hot water, as it can dry out your scalp and hair.

For Low Porosity Hair

Use warmer water to help the hair follicles open up, making it easier to absorb the conditioner in the next step.

Unlike conventional shampoos that use generic formulations, this personalised shampoo is built around your unique hair profile, combining a carefully selected base with targeted botanical actives.

The plant-derived surfactant system cleanses effectively while maintaining the hair’s natural lipid barrier, preventing the dryness and brittleness often caused by harsher cleansers.

Active ingredients are selected based on your specific needs, whether that’s moisture retention, protein reinforcement, scalp soothing, or oil regulation, ensuring that each wash contributes to improving your hair’s condition over time, not just cleansing it.

By aligning ingredients with porosity, hair texture and scalp condition, the formula supports better moisture absorption, improved cuticle alignment, and a healthier scalp environment, all essential for stronger, more resilient, and visibly healthier hair.