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REAL RESULTS. REAL PEOPLE.

Real routines. Real experiences. Real hair journeys.

See how customers with different hair types, scalp needs and concerns experienced their personalised True to Life routines.

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Real customers. Real stories.

Hear directly from customers about their haircare experience.

CARA’s hair journey

Natural haircare that works

I was using high-end products, but my hair felt dry and damaged, and it was still breaking.

The conditioner left my hair so soft and manageable, but not weighed down. My hair just feels healthier overall, and the results do not disappear after wash day. They last!

Lele’s hair journey

Seeing and feeling the difference

My hair is low porosity, and everything is tailored for my hair needs.

Look at how good my hairline is. I noticed the different about a month in. My hair was easy to manage and wasn’t tangling anymore during wash days. My hair was previously dry and it was hard to manage.

What our customers are saying

★★★★★

Customer experiences from different hair profiles and routines.

I am currently using your products and it’s amazing. Seeing a huge improvement on my hair even in comparison to similar products such as Kevin Murphy.

Simone

Soft Waves, Low porosity

Stunning, brilliant product. Just starting using my True to Life shampoo and conditioner, game changer. My hair went from puffy and frizzy to calm and straight, miracle!!

Gail

Wavy, High porosity

Love your products. My son was suffering from an itchy scalp and tried many products. Your#6 is the first to actually help.

why is my hair fluffy after using natural products

Wilma

Dandruff/Flaky Scalp, Medium porosity

I had been struggling with hair loss and nothing worked.
After using the True to Life shampoo, conditioner and scalp oil for six months, my hair loss reduced and my hair feels much stronger.

Six Months Later... Real Results I had been struggling with hair loss and nothing worked.

Usha

Straight, Medium porosity

Before and after results

Customer-submitted hair journeys. Individual experiences vary.

BEFORE

True to Life - Before Hairmist

AFTER

True to Life - After Hairmist

Moisture Control

Immediate

Instant dryness relief after Hair Mist.

BEFORE

20241022_134938 - Sarah Ryan

AFTER

My hair after wahing and drying - Sarah Ryan

Oil and Dryness Reduction

4 weeks

Balanced oily scalp and dry strands.

BEFORE

Hair Density Before

AFTER

Hair Density After 6 months

Hair Density

6 months

Improvement in hair density.

The routines behind the results

Each routine is matched to the customer’s profile, scalp needs and concerns.

Shampoo Conditioner Scalp Oil Hair Mist Routine

ROUTINE EXAMPLE

Very Fine, Thinning hair

Improve overall hair condition and density.

Shampoo: Thinning Scalp Condition

Conditioner: Medium Porosity, Greying

Scalp Oil + Hair Mist

Shampoo Conditioner Scalp Oil Hair Mist LED Massager Routine

ROUTINE EXAMPLE

Curly, Dry hair and Flaky scalp

Low porosity hair condition did not improve despite moisture addition.

Shampoo: Low Porosity, Dry, Greying

Conditioner: Medium Porosity, Dry, Greying

Scalp Oil, LED Massager

Shampoo Conditioner Scalp Oil Hair Mist Heat Protector Routine

ROUTINE EXAMPLE

Coily, Breakage-prone hair

Condensed coils that break. Receding hairline.

Shampoo: Low Porosity, Dry, Frizzy

Conditioner: Low Porosity, Dry, Frizzy

Curl Mist, Scalp Oil, Heat Protector

Not sure what’s right for you?

Complete the hair assessment to receive a more personalised recommendation.

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